November 03,2020

Influencer Traffic: How and what to track?

Charles Instone

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Full Episode

Transcript

I mean, noise give discount codes the influences. You can always track them with your links. So, for example, a lot of people now on Shopify there's a thing called profession, which is quite good if you can't get onto the bigger refer their programs like web games and stuff like that. So, yeah, I mean, you contracted by that. But if broadly, what your goal is is awareness and I really want to drink. My advice would be really stick with that. It don't get caught with seven immediate return off. This, you know, budget that you're going to send products out 150 influences. Don't judge it until after you've done that. You might not see any results in attraction until the use entity in the 95th influence or something like that on, but it is more of a mass effect. I think the best way to track it is any awareness tracking so you can have things like how your search console quite simply, like how many people have searched your brand name. If you're a drinks or food brands, you could do sell out in a supermarket, right? So where they're actually gonna purchase drink? Because they're likely not going to go into your store. Your DTC. So if you're a drink or or chocolate part of whatever. So, yeah, I mainly look at awareness tracking in terms of, like, search for even there. Number of impressions on your social media page number follows up left there because really, this is an awareness play. Not really. Said was one

Thanks,
George