I think it's the right approach because influencer marketing is a human channel more than email more than facebook as more than amazon you're dealing with humans at the end of day. So this is a relationship focus channel. So you have to start relationship focus. Um, and so therefore starting out off the jump with an aggressive approach of a, we like you, here's my offer, here's the deliverables. Take your leva sure, like people do that and sometimes it works, but that's kind of the nature of our market. But you end up with, you know, the fake untrusted market that a lot of people have a perception of influencer marketing today. And so we like to say that build relationships on giving, not asking. And so therefore for you, the brand owner listening, it's giving out your product for free to the influencer. And that's what I was kind of hinting at pliers, letting the products speak for itself, not your mom, not your money, not your offer, not your deliverables. Um, nothing else. But hey, if you like the product then we can talk further. You know, I compare it to dating a lot. It's the first day, you know, if you start out transaction, he was saying, hey, this is our first day, I want to take you out, but you got to buy dinner like you might have a great first day just like that influencer post might perform well. But the relationship after the fact it's gonna be very transactional from there as opposed to, you know, you know, probably the right way to date is, you know, you pay for dinner, you just provide value as you try to and of course, like it's a two way street. So they, you know, if they don't like the product, then that's to be very clear as well, but if they like the product, then there's feedback from there as well. So again, I just painted back to relationship
Thanks,
George
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