I think that's that's the same. So whenever we're creating any type of content, so we always look at things that title's bullet points, et cetera, as kind of the copy side of things. Well, you always say that you're speaking to that target Avatar. I think one thing a lot of people don't spend enough time doing, particularly the early stages. They're always excited because they've got a new product. They want to get out there. They want to start selling, but they're never really drilling down into who that target first worries, and like you said, kind of what websites they're going on, what blocks there read what instagram accounts they follow on DH doubling down on that will be interesting to get in the show notes as well that the recommended contact for you? Because I've I've never heard it. Someone who makes as their profession. So be good to kind of get a get a referral on that side of things as well. Yeah, I think it's something people glaze over a little bit. Um, perhaps rushed through on DH. It's certainly something you could include. Before you've you've been got that product, you wanna be doubling down on it. It's part of the validation, right? You gotta validate who are memories. I think it's one of those things that it doesn't, especially when you're starting out. It doesn't feel productive things like that, which is, I think, why a lot of people clears over when you talk about it or they speed past it because the temptation when you're starting out is always trying to get things to happen fast. And if you have someone ah, working for if you hire someone who's going to sit and strategise and really think about this stuff and then at the end of it, all you're left with is a load of text can feel out chase that woman doing? Why Wasting time I don't about. They're selling. Ah, it's It's so so important because you are literally you're building. What's that analogy you build? A house on sand is not what it is. You literally laying. It's literally laying the foundation for you to build everything else on. So although it can feel like a bit of a waste of time when you're trying to just run when you're getting started, getting that tone of voice and that visual stuff right, everything else will make sense around it.
🙋 ➝ Get help managing Amazon Advertising
📝 ➝ Subscribe to our newsletters