the interesting part of it and the reason I brought up the example is potentially being a good one for this conversation is because it was such a strong promise to customers. You know, the way Amazon works, very data driven and very customer driven. It became a measuring stick for that part of the service, for sort of the purchase to fulfillment part of the customer experience to to the point where, you know, again, Amazon State of Driven. You could imagine senior people sitting in a room on a weekly ish basis actually looking at that week's achievement of that number and looking at what's our 95th percentile time? What's our 50th percentile time? Where they're gaps? How are we doing? Um, so So that kind of thing at a place like Amazon is taken very, very seriously. Uh, how are we doing relative to that? It's not. It's not. A tagline is kind of thrown out there, and then we sort of try best efforts. Um, it was. It was a super serious and a lot of effort put into measuring it. And then the what I found interesting because I came in after that was established and just getting used to Amazon observing behavior, etc. The interesting thing was some of the second order effects around. For example, if you were developing a feature that could impact that 60 sec timing, there was a high bar. Should we do the future? How is it designed? Have we measured performance? How do we know it's not going to slow things down? Um, and so, by second order effect, I mean, not even the team that directly owned that part of the product and ancillary team that was developing something understood that promise understood the importance of the measurement, the importance of customer experience and factor that into their design because they knew they were going to be held accountable if if that performance degraded and so it created these really beneficial effects in terms of customer experience, it's a form of of getting that kind of out there without a ton of top down central enforcement, so that the cultural aspects of the bits that I found kind of the most interesting,
Thanks,
George
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