When you're dealing with the vendor, that's probably, uh, yeah, a couple dozen employees. There could be a bigger brand, right? And they're generally functional specialists. You start working with sellers, and you quickly find out that a lot of sellers are 3456 person companies, and they do everything right. And and margin and, uh, cost hits have a different impact on the seller, uh, than it does when you're doing with the vendor. And so you work that out of the corners, right? Say, hey, on one hand, you is a very small business. Get the opportunity to deliver toe hundreds of millions of customers, but you now have to step up your performance level right on will help you. But you still have to get there. And that's hard for some small sellers
Thanks,
George
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