one of the things to psychology I've always found it interesting and relates that's advertising is things like future pacing Crockett and say, which is like for those unaware where you gonna paint the picture of what it's like to have an experience, that product and to a certain degree, someone psych will believe and fill the emotion of actually having it Just because you've painted the picture right? And that's, I think, so interesting. That was one topic if you have a stronger understanding, your campaigns can be a little bit more on point, perhaps a little more cutting edge.
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