Team level or a division level, you can do the same thing in a little more microcosm. And I've seen that with annual planning cycles. So in preparation for annual planning, I've been part of teams where there was a similar sort of, we're going to have our planning offside in this date, and we're going to have this many hours, and each team is accountable for coming there with papers on one or two big ideas that pertain at least 10 gently to our business. And sometimes there would be guidance or filters on so things that could delight or engage a certain segment of customers that maybe we're not as engaged with we want or things that are considered playful that might put the service in a different light. So you know, I've seen techniques scaled down to the team or large team level as well. And those tend to be a little bit more focused versus just random big idea.
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