I guess. Brand Analytics. I look at this. Look, a search terms. Are you lucky enough to be a brand that people are actually proactively looking for? Um like Like I said on the video, you refer to their using the seller Central Order Data Toe. Look at whether Amazon is already shipping product to different countries from the market that you're actively training on if you've got, I guess if you've got a global business anyway, in theory, you should have a good idea of where your brand is this strong on, then it's really a case of looking at, uh, if there's no if there's not a brand awareness already, it's looking at the category, and who else is in there? And is it first of all, is a big category using tools like Jungle Scout on Also, is anyone doing a good job already.
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