June 22,2021

How to find influencers?

Cody Wittick

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Full Episode

Transcript

then to how to find influencers, there's actually a ton of free tools out there. Um facebook's own brands co labs manager, you can apply as an advertiser, it's free, um they pull on facebook and instagram influencers um the second one is instagram, the dropdown arrow, this is not like a quote unquote influencer discovery tool, but I think it is um that's also free, so if I go to your profile, there was a drop down arrow, you just click on that and it instagram feeds you. People that are similar to you, post similar things have similar hashtags all based on the algorithm. Um They're most likely going to have a similar follower account as well. They're gonna throw you you know, a mixed bag as well but that unlocks hours of discovery um and I would use the free resources, free resources before you start investing like thousands of dollars into a discovery tool. I think it teaches people to identify influencers with their eyes, understand their brand um those sorts of things, so those are some of the two free tools um but there's a ton of discovery tools out there, I have my opinions on which ones are better than others, but um yeah, let's start there

Thanks,
George