March 01,2021

How to be more creative about emails split testing

Tom Reid

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Full Episode

Transcript

I guess people can probably spit test for for a very long period of time and tried so many different things. But that surely is a point where you I mean, in my mind, I'm thinking maybe you go, you run it to them. It's lit. Test two different styles. So, like, here is one style where you always ask you a question or another style on you run that for a period of time. On that way, you get a little bit more data to go. Actually, emails of questions, you know, test be. We do every week. We send it out with the question is a subject always performs better than test a while we send it out with a statement. Um, something like that could also thinking aloud Just be a way to kind of test and obviously get regular insights because you could just have a great question tom Reid: 100 100%. You know, the end of day, the more emails you actually send, you kind of gauge what your audience start opening. So, for example, if you're selling vitamins D emails that we send out for vitamin companies, that the how to how to improve your immune system for seven steps to improve your immune system they were really Well, um, whereas other kind of brands were selling gin, for example, we can get a little bit more quirky simply because that's the nature of their brands. So they're kind of shorter, shorter subject lines, I'd say. Mostly subject lines less than 70 characters. You don't be any longer than that. Also, testing emojis Chuck Emojis in there. You know, they worked really well. If you don't overdo it on, they actually stand out from the in box as well. So yeah, 100%. It's really important to keep testing things

Thanks,
George