reviews for being extremely important as far as social proof to drive again traffic and conversion. But a business if you have to look at business that has, you know, ah, 100 reviews and it's a four or five star product dedicate that looks great. That's obviously done quite well. We talked about before about that 20 being the mark, obviously the turning point in that social proof aspect. But then you have the same business that has 1000 reviews on that product. Then for May the purchases. It's an absolute no brainer. You always go for the product that has that higher level of reviews, because what also is really second to account. And some of the I've seen is that naturally, as you go through the life cycle of a business, you may look at ways to potentially start value, engineer the product or potentially increase bottom line. So as you start to do that, that may mean that their sacrifices that you make, which will impact the customer experience So it might be that your plan change for a business if it's on the lower review product could be really detrimental to the foundations that you built there and you might leave yourself with a bit of an uphill battle to ensure that you continue to provide an amazing customer experience whilst trying to grow the profitability of that business
Thanks,
George
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