I think there's so many sellers now is things like amazon advertising becomes more expensive, margins are getting squeeze and the last thing you want, because it's probably a something you don't see immediately, these things build up and then you quickly go, why, why are we missing so much? Something doesn't add up in today's excel sheets at the end of the month. So being aware of that is incredibly important. It's difficult to know what your strategy should be there because I guess you can be granular to appoint and go for each of the Seven or eight, whatever number we've got in Europe now marketplaces, I can create a different price, which is great. But then when you've got someone from, let's say Hungary where there isn't a marketplace, you don't know where they're jumping onto, so it's 27% and they're jumping onto the German one and you've accounted for 19%. You could be getting stung there with 8%. Hungary Germany, you know, it could be a feasible option for them to jump onto onto um amazon dot de. So I guess the safe that hair is to go larger than smaller um and always give yourself a buffer. Right? Alex Wyatt: Yeah. Absolutely. And I would say find a middle ground uh if you look at your transactional data and see where your customers are buying from our the majority coming from a higher vat rate country. And if so then maybe increasing your prices um to in that to find that middle ground really to to make sure that you can account for you know, maybe a little bit of a loss for some of the higher V. A. T. Rate countries. But also maybe a little bit of a gain from the lower V. A. T. Rate country. So maybe if you set your standard matt rate at 21% for example, you'll be gaining on your sales in Germany but losing on them in Sweden. So you just kinda have to find that middle ground what works for you. Um And yeah, maybe even analyzing your data to make sure that that um wherever your customers are your kind of accounting for those different V. A. T rates. Um or you know, raising if the certain products are doing really well in a nordic country where the vat rates are higher. Um So you can make sure that you won't be losing out on those.
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