You know what? We've got enough data here to start ourselves. It's cheaper to also start ourselves and rather than buy, we can build and we've got data. We've got manpower, we've got infinite resources and cash to go and create our own. And it becomes increasingly more challenging for those home grown brands to actually survive because they're competing against Amazon, then it can race against aggregates. And aggregates through either having bought a competitor of theirs and therefore you've got no, no hope in competing because they've got deeper pockets or they're bringing out their own brand. And then you can't really compete with someone that has got the best resource in terms of Amazon advertising experts, content creators, um, logistics partners is impossible to compete. So. Comes down to that in the next two, three years, if this model continues to blow up, which probably, well, is it really just moving it from hundreds of thousands of small businesses and everyone, um, kind of building that business and going self-employed. So actually it's going to be 100, 200 big aggregators who just own everything that Amazon on the other side of that interest here, people thoughts.
Thanks,
George
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