From your perspective, what's one of the first things you look at with an Amazon brand? So someone's becoming a new clients if you're looking to assess a brand, what one of the first things you go and look at? Well, George, the first thing I am gonna look at is the content. I think you know, from our perspective, the content is the baseline of your future success. I mean it. It impacts everything from the invisible and search results to, you know, the effectiveness of your ad campaigns. I mean its content, you know, in our experience, the more enriched content is, the better, you know, better the product can perform. So the first thing you look at is content quality and, then talking about it in an Amazon specific sense, it's about how much of the Amazon content leave is, or fields or whatever it is it's available to them that they're actually using. I think that and I think you know what I experience a lot of the time when people have underperforming Amazon channels. Often, if you go back to the real world basics the content's not right, or it's not reflecting your understanding.
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