you cannot gain retention man, you cannot gain customer lifetime value. If you have a very bad customer experience, post purchase, you're done. And, like look at the market. Everyone is selling the same shit is very hard to find someone that actually has a niche, right, a good niche and has really, you know, loyal customers that stay in that niche. Because again, this comes back to the conversation around the roas and about, you know, cause for marketing an accusation. People are focusing on accusation costs and, you know, ads and whatever when their biggest problem is reached. Brands are really gang banging the same audience, right? And if you if you don't like that, I can say that again like. George Reid: no gangbanging works. Juliana Jackson: Okay, so the same. It's just the same audience, man. And you're what's the What's your value proposition? You see so many ads that make you be like, Okay, so what? You know what? So whatever you know, But you are like going for the same people. And what, like That's not how you grow a business because most people see growth, you know, like this traffic conversion rate a o. V, and that's it. But that's not growth. That's nothing. That's not how you run a business. A business again is being rant with your models, mothers, apple pie, and that's how you treat your customers. And yeah, I'm sorry I went on a rant, but I'm having so many conversations around this topic every day that I just became super vocal about it right now.
Thanks,
George
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