if I'm if I'm looking at an account I'm like, Okay, it's just not growing the way that we wanted Thio. Okay, that's where I need to go in and start getting experimental. I need to look at what is the one product. And what is the five key words that air driving all the sales, right? Looking at that 80 20 and finding those things that are really having the biggest impact. And then, like we said earlier, with the traction channels just doubling down there and hitting that hard. So let's say you identify that there's one search term that's driving 60% of your sales. You don't have the healthiest a cost on it, but you you know that this is the one that's making the majority of ad sales for you. So what you should do is take that term and conduct your research and find any word that's very similar to it. Phrases that are longer and shorter and things that just fit with that term create campaigns broad phrase, an exact based on that double down on that specific term, right, and then also take that term and search it into Amazon and pull the top 50 or the top 20 products that show up for it and create sponsored display or product targeting campaigns for the results of that term and then go create sponsored brands and only focus on that term. And I think that kind of where we're at with Amazon right now is there were hitting some high cost per clicks around a lot of categories and people are going okay, well, that's unsustainable. What? How is it even there? I know that company that's winning, uh, they're losing money. Do they even know they're losing money? You know, that's kind of where I see a lot of brands right now, and I think just finding places where you need to win or you can win and getting creative about owning that space because, like I said with the product targeting. If you're pulling the top 20 or top 50 results for A given keyword and you're showing up on their detail page. Well, you're not paying for that top of funnel. Um, you know, cost per click in the search engine results. You're kind of getting You're getting it at a discount because you're showing up next, layer down and you just need to find all those places to win. I think what better AMS does Really well is doing that at scale for a lot of different products on bats. You know that. That's something that brands like to see is that we do that research to go and get that granular and get all those product targets and all these different ways to try to get as many sales as possible.
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