So for me, I think, obviously, we run an academy for Amazon sellers so it's slightly different, but there's still my day one mentality derives from my time at Amazon, which will always be that customer obsession. It doesn't really matter what we're doing, whether it's creating content for members, communicating with them, picking up the phone when they need to chat, answering questions in the community, thinking of other ways to serve them better, deliver more value, save them time like whatever it happens to be. That forefront of every decision we're making is centred around customer obsession. And many, like Jeff's home, said, We don't look the competition too much. We don't care about them, but we don't give him too much attention. We just focus on the customer, and that's something that I personally always think about off. That's my day one mentality, and that's something that I would always advise Any Amazon Brando, Nora Brandon, we generalists thinking about the cuffs were I'm working backwards, and that's something that was drilled into us at Amazon. I think if you do that, you're always going to see more success in the long run.
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