1st 1 is Facebook insights. Have you ever used it? I actually haven't Facebook insights is great because that site knows everything about all of us, right, And there's a point where that is a point where that is terrifying, but this is actually really useful. So I think you need to have a Facebook ad kind in order to access this. But I think we left. I think If you just type in the Facebook, I think it is just Facebook insights. You'll find it. You need another kind to access it and you can done the left hand side. You pick the criteria of the person. So if this is your ideal client, your ideal Abbott or any of that, so you pick the age range where they're where they are geographically, their interests you can drill down into what this person is. Then on the right hand side, it will show you based on the criteria you just put in all off the pages that person likes. So hey, will show you to This is your audience. You're essentially telling it. This is the audience you want to attract on the right hand side. It will. It breaks it up into Paige. Is there like an interest? And I think it breaks it down. Teo, um, these are all the lifestyle brands. This person likes these air, their political leanings. These are all the TV programmes this person likes that it's based on the person that you've just kind of profiled face and everything. They like everything. They comment on everything that resonates with them and it gives you essentially all the info on the right hand side, off all the pages you're perfect person already loves So you. Considering all of the topics that your ideal audience already really enjoys, you can start to happen in tow. If their favourite brand is Nike, you can start looking at what they've posted recently, and you can figure a way to make that work for what you do and if if the person if you're not even a sports brand. But if you know your ideal customer already really resonates with the kind of stuff that they're doing and you can link the kind of things they do to what you do, even in a really loose way, then that person you're tying up to, things that person loves.
🙋 ➝ Get help managing Amazon Advertising
📝 ➝ Subscribe to our newsletters