we see we continue to see external traffic being rewarded by Amazon. So for me, I still like the idea of whether it's Facebook ads, Google ads, YouTube ads, these external traffic sources being highly valuable in terms of that top and middle of funnel for for Amazon sellers and then also completing the sort of the buying experience of thinking about yes, packaging product inserts those types of things that you can still utilise for various offers. Ah, ongoing engagement activities, that type of thing. But as you alluded to, we sort of still view many. Chat is the prime gateway. It still is one of the best ways on Lee, if not on ly, for the ability to engage with customers in a way you just simply can't do anywhere else. There's no way of having a back and forth conversation, which you can then, of course, automate through many chat Where you Khun, direct somebody to a let's say, a YouTube video. Simple YouTube. Then you have your product where you could use an optimised Lincoln that cheques off the box, forgetting external traffic. But then you also have the legion through many cheque where you have a means of contact with this customer, their customer details. You know you have all of that list building, which is so highly valuable, right right now as much as any time ever, of course, for Amazon sellers. But but yet Mini Chan again is the gateway. So I'm so very bullish on Facebook ads. But in that waiting of the two, I think external traffic pays a slightly bigger dividend relative to the cost of expensive the subject matter expertise that I see continually being required on the Amazon side.
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