E commerce. Okay, I'm going to take this little element and move it above the fold, move something else below and run the experiment to see how many basis points of better conversions that got, Okay, great. And you do that all the time. But then you're right. There's some things where we need to totally rethink the storefront, we need to totally rethink this product detail page experience. Um, yeah, it's a different. It's a different mode. Uh, and you can't use it. Can use the revolutionary with team all the time. And the best leaders I've seen were extremely intentional about picking which things to do that on and then about how to stay in touch with the team, all the accountable, give them the support they need, etcetera.
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