video in search under self serve is still PPC based. So what that means is I can have a video of a cat toy and I conserve it. Teoh, a consumer who is potentially searching for cat food cat litter box because we know that they have a cat. They're not potentially searching for a cat toy, but they're in market. And if my video is good, the consumer is going to stop. Watch the video and we're still not gonna get charged but potentially click on the video. And that's when we get charged. And if someone is taking the time to click on your ad, there's some form of interest in your brand. Yeah, so the fact that we only get charged on that basically lowers our risk to Let's do some really, really broad targeting and see what we can get to convert.
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