When you're first starting out, just go with simplicity. I'm a big fan of keeping things simple, so the first thing you want to do is you want to create a welcome flow. Hands down. It is the most profitable flow for U. S. So let's say, for example, someone lands on your website. A pop up appears. It says 10%. Often in return for your email, they input their email on. Then they simply just go through your welcome flow. Now on that welcome flow. What I'm doing with most of our clients I worked with were heavily pushing that kind of hero product from that brand, the product that generates 80% off their revenue simply because it is going to generate the most conversions. And nine times out of 10. It's the most profitable product for them as well, so most of the content surrounds that product. And then we're also you'll see, just dripping in additional content as well about their other products. The whole name of that is just getting by once on, then the other two flows that you want one abandoned cart. 70% of people who go into your website will abandon their car on. You don't need them over complicated with your abandoned cart. The first thing that you could do is just send out, like a very simple kind of like text based email to someone because most people just forget that they've abandoned car on, then send them a couple of additional emails thereafter, kind of advising them why they should come back to you, blah, blah. And then you made then dripping liken incentives such as free shipping or heavy a discount code on. Then you actually got your post purchase flow. So that's the third floor that you want to set up on. Obviously, I mentioned before about how we split off into multiple different kind of branches, as you say. But, you know, at the end of the day, if you've just got a very kind of straight line flow that it just, you know, introduce, um Thanks. Thanks. Um, if they've got any problems, contact us, etcetera, etcetera, then that's gonna be suitable. One thing that you also want to mention is well on that post purchase flow is that you don't wanna be trying to sell to people if they didn't enjoy the first purchase. So what? I invest heavily is sending out kind of text based emails to people or text based messages to people asking if they're actually happy with the product, because I don't want to. Then send them additional. Trying to sell them additional stuff if they're not happy with the first one is just doesn't create a very good, useful experience for people.
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