I think fundamentally, if I'm a business on Amazon, I have a very, very I have to have tight. There's a very limited, um uh, margin of error for being unprofitable and getting sort of like this more of a vendor thing, right? And so what happens is if I'm not aware of other pricing dynamics that are happening on a Wal Mart or target. If I don't have visibility, I could easily get sort of almost sudden see my pricing drop on Amazon and vice versa. So I think it's an ecosystem and every other retailers ecosystem effects Amazon and it's ah, promotion could be running on target, your salespersons running a promotion need to know about, and all of a sudden, boom your prices down on Amazon. So I think not being aware of the ecosystem around Amazon is a major rest for brands
Thanks,
George
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