That is always the, you know, the big one, right? The big topic about branding and rebranding in the 29th time they re branded in all that minutia about why Why aren't our velocities up glossies me how many times your product is turning at the store each week and there's a lot of finger pointing when it comes to that. And my firm belief is so long that your package is in the format and displays the way that you believe it should write that you're happy with it. That's good enough again you could. There's companies that have done this before, and they hire huge agency spend, you know, hundreds of thousands of dollars just on that, And sure, that would be great. But again, the majority of us you're doing whatever you can and you're giving your of yourself your best foot forward. And that's what you do. Because at the end of the day, whether your product turns on shelf and whether it's going to actually increase the velocity, you will get the customer to come back really has to do with the actual product. You're selling a great product or you're not. Your packaging is never, ever going to fix any of that. So that's just that's my take on it.
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