We have the ability Thio ad copy, of course, for headline search ads and now product targeting ads within sponsored display again and custom image. Beta is a really large one, so it's a tiny little check box under the ability to write copy within a headline search at and you're able to upload a lifestyle image. So doing those small things can really help resonate with who your brand is and what your brand is. But I also don't think that has needed on Amazon. I don't think anyone needs to see your logo. Memorize it because they may not go into brick and mortar stores. Traditionally, you needed people to really resonate with that type of style because they're walking through Walmart, they would need to remember your product. Amazon. You have your purchase history, all of your order, history, all e commerce platforms. So I think you could easily we've seen it with all the private label brands out there. You don't need to build a brand as much for brand awareness as you do for shopper loyalty, I think,
Thanks,
George
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