So I think there's so much information out there. There's even if you just look at linkedin in terms of an educational platform to teach people the content, you put out the content some other people put out. If you understand how bidding works, if you understand how waiting works. If you understand how exploring and experiments and with different placements work, then you've pulled that knowledge from Google. You've pulled that knowledge from Facebook. You're much more likely to succeed in Amazon. But I think one big thing you know, we talk about a lot now with members of our academy and anyone we could be working with of don't rely on that one channel for traffic. Watch one channel could be Amazon advertising. Right. And you could double down on it. You could be doing great on it, but one day someone could come along. Go. We're gonna be bidding more aggressively than you are for now. And your your whole business changes.
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