search engine discovery means that your competitors are just a single click away from a search results page and so differentiation is difficult no matter what platform you're on, unless you have a truly differentiated product offering or the experience around that is differentiated enough, meaning you are bringing so much value to the experience, whether it be the shopping experience, the buying experience or the user experience and the delivery experience. If you're not, if you're not differentiating across every facet of the buying life cycle then yeah, you're gonna find it hard. I don't I don't care what platform you're on or what channel you're selling through.
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