June 30,2020

Different market places need different strategies

Ben Timmons

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Full Episode

Transcript

And there's a kind of famous quote from purple cow by Seth Godin that says, You know, like, the everyday products are already gone, and a product for everyone is designed for no one, and that's such a poignant sentiment, not just in the products that you design and sell, but in how you approach that as well. If that means that a marketing campaign is not great, but there's this fantastic new product, I think works across Europe I'm gonna take the same approach for my go to market strategy and my advertising strategy and hope that works in all countries, and if you have that, you're just having a very naive and ignorant mindset because what works in Bavaria is gonna be very, very different to what works in Birmingham. So, you know that every day every person approach doesn't work on exactly as you say,you need that localisation aspect, not just translation, because it's not just words on a paper, it's how they resonate with people as well.

Thanks,
George