I think every brand thinks that. I think it's sort of the local one of one of marketing, so everyone tries to understand what their demographic is, but I think very few stick to it. You know, I think Theyll sent products toe whatever influence have reached our whichever one of the biggest following instead of really nailing and, like, you know, knowing exactly which influence the stand within their demographic, knowing exactly where the demographic live what they do So, yeah, I mean, sometimes when it's a start-up it's hard to really stick to that demographic because you'll take any opportunity for growth. Eso it's you know, it depends where you're at with the company's. Some, like some of the companies we work with very hard, hard, fast with who they deal with in terms of influencers podcast magazines and stuff like that. And some, you know, will take out any opportunity they get I don't think there's any right, But I think if you can stick to a demographic and really sort of nail that and infiltrate it and make sure that your getting all of your brand advocates from within that, then you're going to see some really great long term growth.
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