I think I'd say 90% of brands just don't use email properly. I'll say they've pretty good. It set up on mail chimp, which, in my opinion, just if you're using mail chimp, you're just not using email properly because just not sophisticated enough. It's okay for a newsletter or something like that. But if you want to get, if you want to get in depth and start sending stuff to actually people who want your emails and segment of people, it doesn't work. But most people use email to send our sales stuff. It's very common that people have an email list, and the only time to contact them is when they've got, say along or launch a new product or its black Friday on. The reality is they don't get the best results. Why would you? You know, if you just have if you if you ignored someone for a full 11 months and then on that 12 month, just before Christmas, you message them saying, Oh, by our product, they're obviously not going to do it. You know, you need to build this relationship, people. You need to become memorable into educate your customers on at the end of the day. That's what a brand does if you want. If you want to really kind of succeed in the calm space right now, you need to build a brand, not a business. Andi doing that, That's what that's what it does. But most people you know, most people don't have these flows up. They might have, like 11 welcome email set up. They might have one abandoned car, or they may just be using the Shopify abandoned cars, which are pretty basic. It basic on 90% of people. 95% of people don't have any post purchase in it all really? Wow.
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