March 01,2021

Designing product emails like a pro

Tom Reid

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Full Episode

Transcript

So I think a lot of people fall into the trap that they think that their emails need to be really, really kind of like lots of graphics, lots of images, something that just really kind of blows the reader out. The reality is, they simply don't the top emails that I follow from the top brands, um, or birds. Oliver Cabell. They're really simple emails. They have a incredible subject line that obviously cells that click so it or sells the open. Even then, when you get inside the email nine times out of 10, they've got one image that just grabs your attention for all birds. It's obviously their shoes or their T shirt, whatever. They're selling Oliver Cabell there also on apparel company as well. So it be something along those lines. Then they've got a good headline, which immediately just pulls you in on. Then that headline and pulls you into the copy on the copies. Just really short, sharp. Just get straight to the point, and then it just got a call to action button on nine times out of 10. That's how their emails structured on people. Forget that on an email you're not trying to sell your product on an email you're trying to sell the click to go to your product. Page your product page on your website cells your product, not your email. So there's no point in just spending half a day designing an email that got a lot of bells and whistles. You send out the service providers where you know Google or Gmail, even Hotmail, Whoever the case may be. See all of this kind of all these images in there, all these kind of gifts and everything and just chuck it straight into junk so it doesn't even get opened. You put no emphasis on the subject line, so even if it does get delivered, it doesn't get opened on. It's so complicated when someone actually opens it, they never actually get to that call to action. They don't know what to do or in worst case scenario. You know, you they know what to do. But you got so many call to actions in there that they don't know what you want to click on. So email designs really important. But with design, I think copy is part of that. You know that falls. It's the structure of the tax, how it's written in the tone of voice on. At the end of the day, if you don't really know what you're doing, then just go For simplicity, have one good quality image, a little bit of text, a really clear call to action, and you can't really go wrong with that

Thanks,
George