February 09,2021

Delighting customers with exclusive social media group

Charlie_Bowes

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Full Episode

Transcript

I think it's incredibly powerful. I don't know how many people are in it now. I think it's around maybe 1500 or something. Um, it says you have to request the joint. So you know you have tow basically be accepted. Um, it Z only a sort of positive platform. So it's not like a place to go and complain about staff. We have really great customer service team for that. And what it's really used for is, um, twofold. Firstly, insights on our behalf. But secondly, it's a just a chance for us to like delight customers and go that extra mile and provide, um, the occasional, you know, exceptional bit of service. So, for example, maybe, um, I don't want to give away too much about what we're about to do for Valentine's Day, but maybe maybe a Christmas. We sent a whole lot of them Christmas cards and some of them like a free refill, just to sort of say, thanks for being a supporter. Or maybe it's that we offer them an exclusive kind of this guy or maybe exclusive access to a product 24 hours before we release it elsewhere. So there's like benefit for them, and they hopefully feel like we care about them and a sort of give it tryingto make it worth their while being part of our sort of little V I p community

Thanks,
George