What one thing would you be doing right now to create sustainable success on Amazon? it's having an understanding of megatrends. So for me right now, we look at certain trends that are happening in the UK or get in the West. I think for me, that's the key one here we see a lot of things about environmental pressures. Plastic, know, plastic is simultaneously one of the most fantastic inventions ever and one of the worst inventions ever. So we'll look at to see those types of things that we see you know, economic factor, social factors, whatever they may be. Where can I fit within that, or where can I use and leverage a piece of that within my business, I think for me for Amazon sellers comes down to that Final one, which is around sustainability, and packaging. Packaging can be a very expensive cost. For example, one of my businesses Mona collection the packaging is the single most expensive part of anything that we sell. But that's because we wanted to a. create a brilliant customer experience that was very immersive and created that real affinity with the brand from the moment you received the product. And more importantly, we want it to be sustainable because we know that if everyone makes a difference or starts to make those positive changes than that compounds in time and and consumers are looking to make much more mindful choices. We're looking for recyclable packaging, we're looking for 100% recycled items. So that's one thing that I would be looking at. How can you leverage megatrends, within your approach and especially within sustainability.
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