June 01,2021

Connecting with Customers and creating the experiences for them

William Husson

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Full Episode

Transcript

I know you've got what kind of 2, 3000 already? Um, emails in your list. That's an asset. All of these things are assets that go towards your mote, which then you can leverage, is that your thought process as well as well or not? William Husson: Yeah, I mean it's 6000 with a 30% open. Right, but who's counting? So I mean, yeah, it's about building an experience, building a brand. Um, you know, we get a new product in, you write the copy, you send out the emails, you know, you're gonna have a good day and they know they see the email. I remember these guys, they provide me with this great experience. We don't skimp out on postage. I know some other e commerce stores, they cut corners of postage and things take like three weeks to get there or with drop shipping, you know the drop shipping it from china takes two months. So yeah, so that's why when you're building that experience and more likely to come back, they're more likely to spend more, um they're more likely to leave a review, they're more likely to, you know, like the page, like the things you're posting, it's all part of an experience. So amazon sort of in between you and them and it's hard to really connect with your customer and make that click when you've got someone in the middle. I mean we get emails from people, not even reviews, just emails from people saying, hey thanks so much. I got it. I bought another one, you know, one for my daughter because um, she, she's got a daughter were out stores and e commerce pets face. You know, I bought one for my my daughter. She loves it, Thanks so much. You know, happy to support you guys, you probably wouldn't get that same through amazon. I'm sure there's people who have and I know there's people doing great staff, but just with my skill set, I think I'm more well suited to, you know, working in the arena of marketing and what not.

Thanks,
George