May 19,2021

Concept of lowering the barrier for launch

Elliot Hawkins

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Full Episode

Transcript

I think I think that I love the concept of lowering the barrier to entry to a brand. If you are able to offer some kind of taster. Because at the end if you if you go back to reality, like how often do you search for? Would you ever search for protein bar on amazon in the hope that yeah, okay, protein bar you may have awareness of a few brands and you might be looking for a deal, right? But if you if you like if you're trying a new new new brand, I'm thinking like, I don't know um certain things like a food, would you really search generically for it to find it on amazon? I think you you maybe you may have you may have some brand brand bites. But then again, that's just me. I kind of tend to No, no, what I want unless I'm buying podcast equipment. But the I'm all I love this idea of lowering the barrier to entry so that so that someone can can try your product for the first time and even if it's lost making, if you can generate a repeat purchase at a more favorable economics on the back of it, that's that's success. That's great advertising because if you look at advertising just all amazon so and if your product is a repeat purchase herbal products that people are going to buy a monthly, You know, there's a few ways to do that. You can spend money on pumping adds into it, which can be painful and you know, it's very hard to report to a client when yeah, the a cost is 50 because they look across is really poor. But you repeat purchase rates really good and it's still quite hard to stomach because you need to see that growth over time. But actually, you know, if like for example protein powder, if you can do sachets or or something about something as an initial purchase, I think laundry George Reid: as well, like you want to try, I want to try the coffee pot. What's it taste like? Send me one pot and yes, you've got to repackage it Bull Lake. Yes, you've got to do things differently. If you think what is your end objective here, which is page on for some key terms to get that. We need volume for those key terms to get that. We need to sell more than competitors. We can do that if our barriers really fucking Elliot Hawkins: low.

Thanks,
George