Amazon, and makes a lot of their own fox, right? And they have the ability to push it anywhere, and they're the ones who own all the information. Right? So that's the biggest threat. But if you're going into anything worried like that, anything, forget that we're now time about, then you're already losing, right? Uh, we're all in on it, you know, Amazon And we believe in it because of what they've been able to do and what they're showing we can do with our brand. But just like anything with or without Amazon, somebody can come along and knock you all who's bigger, better and all the other good things. Right? But if you're worried about that, you're not in the right space. You're you know, you're just you know you're not. You're not cut to do something like this. That's that's how I look at it.
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