Yeah. So reviews. Um I think a lot of people focus on pre sale in getting the sale and not so much amazon particularly commerce as you know, they do ads, they do collect the email for the newsletter, which I don't really understand why what song would read a newsletter, but you know, they do all these things to get the sale and then once they get cell, I feel people, they don't, it's sort of okay, next sale. Whereas you need to start early on. So when someone buys something from us within an hour, they get an email saying, hey, thank you so much. We can't express how much we appreciate your support. Um, uh, you know, we're gonna be packing your order tonight, We're going to get it out too soon. If you have any questions let us know. So we get replies. That email, I mean, people know that it's a generic email, but they reply, hey, so excited, you know, and then they get it, yeah. And then they get it, they get the note. Oh cool. And then about two weeks later they get an email saying, hey, are you happy with everything? You know, did the harness fit the way you wanted to? Is there anything you're unhappy about? You happy with the postage? Just all these questions and people feel important. They feel like, oh wow, these guys really care about my experience and then if you're happy with everything, leave a review. Um And people do, so I think we have a much higher than average review, right? Um In terms of purchase to living a review. But the other thing is, and this is a caveat, you have to actually care. So you can't say you have, are you happy with the posters? Are you happy with the homicides? Are you happy with this? You have to follow through? And if they're not, you've got to fix it um And we lose money there sometimes will not lose money, but that costs money when someone get to the harness that it fits, doesn't fit properly or something happens. And we say are you know we'll send you a return postage bag, you send it back, don't don't worry about paying for it. Um, and people really like that. They come back. I mean, those customers come back the most they tell people about it. It's, it's great.
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