Some people are simply fed up. They've been working on their business for you know plenty of time. Thank you very much. They're fed up of especially if the majority of the revenue or even just a significant proportion of the revenues coming through amazon. They're fed up of all the the the constant changes the black hat the random stuff that happens on their listings. This recent inventory issue with the I. P. I. Changes absolutely bonkers you know crying down the phone to seller support at three am. Um, dealing with idiots who haven't, you know, I used to laugh when I I'm still a seller. Um, I would say that oftentimes, I would say if I had a problem Amazon seller support was the absolute last resort and it's getting better over the years. You know, I started selling in 2016 over the years. They are getting more competent. But there are some people who are just Fed up. There are some people who still love their their business and their brand, but they recognize that they don't have the resources or the capacity or the will power to take it forward and they know they're on an upward trajectory. They haven't maxed out the growth. So they know there's still some meat on the bone, like a car on the stick for the potential buyer and there is a good spot because their business is growing and it's an attractive proposition for potential buyer to, to acquire that and, and realize that growth. And they're thinking, well, you know, I'm paying myself, you know, whatever it is per year out of this business, that's fine. But there's so much risk tied up in this model, particularly when, you know, the big red button amazon could get pressed or whatever might happen. And if I take, I can take so much money off the table now with an exit. And it would take me years to keep working on this business to actually earn that amount of money. And there's just a more of a recognition, uh, in the, in the e commerce community that there needs to be some sort of an end game and that doesn't have to be immediate. But you need to recognize that it's quite likely that at some point you're going to want to or need to get out of this and an exit is the way to do that. And you need to understand what your business is worth and what you might want to sell it for so that you, you can take the steps to to get, you know prepared for that.
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