on the PPC side, I think, starting with a lot of keywords when you're launching a new product. Ah, you spend a lot of money. You're not putting putting the money where on the keywords that you should have saw most of the budget. Uh, I would say that's a big mistake, because people get excited. They want to rank for thousands of you, or they should probably start with five. And on these five should not be, you know, the highest volume highest competition keywords. They probably should be that most relevant. I'm a good bullion, but not high balling keywords I'll see. That's a huge mistake and then probably they're not focusing on, you know, the customer in terms of reviews in this other side. I think people there, their products that have 3000 reviews and will you scroll down? You see, all of the top reviews are one start reviews. It doesn't make sense like people are going to jump off. That is, at least in because he doesn't have it, doesn't have a solid base of customers that's reviewing the product the right way on. People are not happy about it unless they have more reviews. So I'll say those things are very important. I see it a lot on
Thanks,
George
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