November 17,2020

Common e-commerce challenges: Competing with a better brand and diversifying the marketplace

Chris Mole

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Full Episode

Transcript

I think we're seeing brands shift huge amounts of investment from retail to e commerce, but it za brands that do it in the right way. Focus on building out the whole offering rather than just, um, you know, an account manager. It's about having all of the infrastructure behind actually adapt and support Amazon. Obviously, Amazon's getting more competitive, but as long as you, as long as you play the game right than that should just mean more growth on, I guess it's diversifying the channels. Amazon is not the only marketplace like we talked about it start other countries. There's other dominant players in Brazil. It's McArdle ibra ah, in in France, for example, maybe see discount is stronger than Amazon. So it's probably about thinking marketplace rather than just Amazon, on ensuring that you're you're building out the whole e commerce offering and not just relying too heavily on one channel

Thanks,
George