probably that word. Sustainable is the one we're here on most client calls now, where two years ago everyone's goal with Amazon was either to avoid it. That seems to have changed now, or thio grow it basically on now it's all about growing it sustainably on we. We often get called in a two brands to help them like, for example, negotiate or advise on their trading terms of Amazon that that wonderful time of the air every every 12 months on it and obviously we can We can help support and give ideas, but it's actually it's actually the 12 months leading up to that terms negotiation where the work needs to be done. Make think, getting in the head of the vendor manager and thinking what's going to cause them thio. Ask for another 5% or another 3% or another 10%. Things like Met ppm. Is it? Is it a catalog of 100 ASINs? Is it to ASINs that are bringing down your your entire Amazon profitability on often? It's also the sametwo ASINs that the brand itself isn't making any money on. So by by culling those two ASINs, you actually might save yourself a huge amount of money in a terms negotiation.
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