for companies, is when Amazon launches a new marketplace like Netherlands or Sweden. It's the cost of optimizing that content versus three income. It's going to generate because, like we know that Amazon until they fully launched advertising. It's not. It's hard to drive sales, especially in a market like Netherlands, where a lot of the business is probably moving from Germany because Amazon Germany was already such a big E Taylor in the Netherlands. So it is a difficult decision for brands. If they've got 1000 ASINs, it probably doesn't make sense for them. to optimized 1000 ASINs. It's probably a case of right. Let's pick our core 50 products optimize test the results. So it is a difficult decision. But in general, Germany and UK obviously are the ones that tend to be looked after the most because the size of the prize is bigger.
Thanks,
George
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