if you're not looking like if you're trying to build a sustainable business, it's very important to build a community. If you look at the FDA acquiring business that we see, some folks may want to see a one or two product hero, and that's that's their M o. Other companies, like they want to know like Are you building a sustainable business in a actually a brand? It's what I think to really build a cult following. Brand you have to do that outside of just using marketplaces. Today again, that can change. We know how these marketplaces can do it, but also it's a great opportunity on again. This could be a little bit cheeky of a way to go about it. But some folks even use your email list to drive traffic to Amazon. Obviously, that can dilute them going directly to your website. But but having having an email list in a community gives you options. How you use those options is up to you. But if you don't have options because you're one trick pony, it could be very tough. Uh, but also, if you have a list that's a really good list, ask them what they want next. That that could be a good area to say. Look, we want to curate an experience based on folks who love our brand. What do you think we could do? What? That's a really good way to To engage in product development?
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