March 01,2021

Building automated email flows to retarget customers

Tom Reid

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Full Episode

Transcript

I mean supplements im working with supplements brands and their customer acquisition cost via Facebook ads you're looking at like £15-20 It's really, really high and A lot of these brands, they just obviously like to be honest, they kind of just cut the spend straight away. It's what is too high for them. They say Facebook instagrams not working. Therefore, they simply just they just cut it. But the actual problem is, that they just don't know how to retain those customers. They've also got a consumable product. People utilize their vitamin supplements. Whatever the case may be, they need to re buy it for 30 40 days later, and they just don't have any mechanism in place to actually do that now. Obviously, the best mechanism to have in place is email. It doesn't cost anything to send out an email to existing customer, but it's a direct touch point to that customer to lure themback in on. If you've got it set up properly, like automated flows set up properly, they could just work in the background for you. So an email could go out to someone say, 30 days 40 days later. Remind them that they're probably running low on their product now and then give them that offer toe actually come back and repurchase on. If you could do that properly, then that's where you can afford to spend ВЈ20 to acquire a customer. Because, you know, on the back end that lifetime value off that customer is there gonna be 60 70 80. Whatever the case may be,

Thanks,
George