June 30,2020

Building a brand Identity is important to compete against commoditized products

Ben Timmons

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Full Episode

Transcript

And I say this so frequently, which is Sellers that, for some reason, don't use enhanced Brand content or A+ content, and that maybe because they don't know how to use it, they don't know what it even is or how to obtain it, again, that's where the educational piece comes back into it. They might not have a storefront again that they're missing out on whole of another pillar there they can use, and Sponsored Brands in the storefront journey anyway, I think, especially when you look up some items, you know Amazon basics knows now is almost a business in itself. It's essentially low cost items that Amazon has made themselves, and white labeled you will never, regardless of who you are, you would never be able to compete with Amazon on the economy of scale. Jeff Bezos isn't the world's richest human being by sheer chance. So if you can't compete on economics, you need to compete on the brand piece. And who, what product you are gonna be more compelled to buy up, a mouse that says Amazon basics or a mouse that has phenomenal digital assets and you really buy into the brand journey and, you know where that brand has come from and how it's a small local business in the UK or, you know, whatever your brand story, maybe. So, how do you pull the customer into that journey and into your story? For them to build that affinity with your brand so that when they need another computer mouse for a gift or, you know, whatever that maybe they come back to yours without just searching through whatever commoditised computer mouse

Thanks,
George