Sponsored products. You know, we don't have the opportunity to do that. So we're basically for going the brand awareness for the purpose of having a consumer realize our brand later on. So for sponsored products were just trying to hit people that are aligned in our target demographic. But maybe not with the purchase and hit now for sponsor brands or DSP custom creatives. That becomes all the more important because you do want someone to subconsciously see your brand see your product and then maybe a month later, when shopping in your audience and then resonate with your brand again when they see it. So it's kind of balancing both aspects with the minimal capabilities we have.
🙋 ➝ Get help managing Amazon Advertising
📝 ➝ Subscribe to our newsletters