What do you think is the biggest threat to an Amazon businesses right now, it's a general kind of view to any Amazon business. Primarily, you know, with an Australian answer, right? Oh, sure. Right now, what we're seeing is the biggest threat to on Amazon. Business is being distracted, right? What I mean by that is, you know, if you're a marketplace first business in your own catchy way on Amazon. Your catch account might be doing way more than Amazon. Let's be honest. I mean that the audience is different and same with the eBay account, it might be doing, you know, they have, again, let's be honest, the ebay site traffic is much higher than Amazon Australia. So then, you know, if you're, as a seller just thinking, you know, I'm gonna go on Amazon, I'm gonna try it, and I'm gonna give it a fair crack. But then you get distracted by the fact that your ebay account's doing way more sales, catch accounts doing way more sales. And then you just don't put any effort in and then going back to our first question, George, it's just chicken flick on all the Amazon stuff, and we're never going to get anything out of it. And and I honestly see that that is, is the biggest threat to an Amazon business in Australia right now.
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