June 30,2020

Biggest Threat to an Amazon Business is allowing your products to be commoditized

Ben Timmons

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Full Episode

Transcript

But what do you think the biggest threat to an Amazon businesses is right now? Yeah. Again. Really good important question. I kind of alluded to this in my last answer. But the biggest threat is by allowing ourselves to be commoditised, and people are not necessarily being commoditised it is a real threat. Go on Ali Baba or Ali Express and you're about to see that anyone could be commoditised forever. Quickly, you'll find the exact same pair of trainers that Nike sells for £150 on Alibaba for $3. The only difference is there were X amount more because they have a great big tick on the side, and that all comes down to one thing, which is Branding and Brand Equity. I think for me, the biggest threat is not leveraging all of the tools that Amazon make available to you

Thanks,
George