I think that with this kind of competitive targeting, if you build it out. Highly segmented campaign. So you've got one campaign for one competitors? Er it takes a longer time, but you actually get in a fantastic base to actually create those kind of more specified bidding strategies. Eso What I like to do is really, um, sort of make sure that I understand the competitors within the marketplace. So, for instance, if you have competitors who have a cheaper price point than you dio, that's when you're gonna be wanna be more conservative with your beds and then on top of that, that also means that if you are running a coupon or a deal that kind of triggers you to target. Then Hatta, you're gonna increase your bidding or your budget at those points again. If if it's a more expensive competitors and you've kind of put in the work and comparatively analyze them, then those gonna be your prime targets. And I think there's gonna be in a special focus on sponsor brands. If there a big brand or brig, you know, name that even goes off off of Amazon because I think then you really have to compete in terms of letting them know that um because I think a shopper will always buy from a big brand because they just have that trust and they think about the quality. So if you want to compete with them, that's when you have tow, um, sort of make sure that they know that you are a brand and you have your own quality. That is competitive.
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