There's two really big ones. One is, you know, not collecting enough data to actually make a decision in the 2nd 1 which have big dicks off. That is not relying on bid management of any kind. Even if it's you going in by hand and making adjustments, I would say big mantra is thie Number one lever. You can pull to optimise your cue words. I always kind of joke. I could make the most non relevant keywords profitable with correct good management. That should be the thing that you focus on before you dive into, you know, 3000 different keywords to bid on and thinks like that. Make sure you have good, good management place. Um, when we're looking at an accountant, one of war personally, looking at key words, we don't even like making big adjustments until we have at least eight clicks. That's how much do we need before even making an adjustment. So if you upload a list of 100 keywords and you need eight clicks across each one and you're bidding a dollar, that's $800 right there just to collect. So look at the bigger picture and then kind of first principal. How much you need?
🙋 ➝ Get help managing Amazon Advertising
📝 ➝ Subscribe to our newsletters